Modelo Especial

October 2015

Modelo Especial •  Día de los Muertos

With great respect for Mexican culture, Modelo Especial embodies the rich tradition of Day of the Dead to celebrate the lives of those who have departed. Festive, hand-drawn illustrations by artist Steve Simpson interpret the lively spirit of Día de los Muertos, filling stores, bars and restaurants to the brim with Mexican heritage. Modelo Especial invites consumers to discover and embrace the real meaning and history behind the holiday, letting them authentically honor Día de los Muertos and make it full of life.